Website & brand identity

This year Will & Co celebrates its 95th anniversary. With this anniversary, we are taking the opportunity to refresh our brand identity and communication materials. Even after 95 successful years Will & Co remains innovative and contemporary.

Will Ingredients B.V. is also intimately involved in this process as a subsidiary, and we have decided to integrate the brands. From now on, we will act and operate as one brand.

As a combined Will & Co brand, we underline our progressive mentality with our new brand promise “Choose to move forward”. We are proud to become one visible and communicative Will & Co brand.

Important to know: Will Ingredients B.V. continues to exist as a legal entity.

To learn more about our brand identity, please read our newsletter Will & Co or Will & Co Food