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Cookie statement

Please read our Cookie statement below:

The Will & Co Group companies use cookies and other techniques such as JavaScript and Tracking pixels. We want to guarantee your privacy and improve the user-friendliness of your visit(s) to our website, which is why we think it is essential that you know how and why we use cookies. Below we provide information about the use of these techniques.

What are cookies?

Cookies are small and simple text files that your computer or mobile device stores when visiting our website.

What are the other techniques?

JavaScript and tracking pixels are standard internet techniques that, together with cookies, ensure that a system can collect information (JavaScripts), store it in a small, simple text file(cookies) and then send it.

Cookies and other techniques are used on almost all existing websites. By using cookies and other techniques, we ensure, for example, that:

  1. Browsing our website becomes more fun and easier for you;
  2. We can measure how our website is used and where we can improve it;
  3. We can recognize which device (mobile, tablet or desktop) you use when you visit us.

Third-party cookies

Through our website, third-party cookies are also placed, and we use third-party cookies. This always happens entirely anonymously. The use of cookies by other companies is governed by the privacy and cookie policy of the respective company.

What cookies do we use? In short:

  1. Functional cookies or necessary cookies
    Functional cookies ensure that our website functions correctly.
  2. Analytical cookies
    With analytical cookies, we collect statistics about the use of our website by the users with the help of third parties. These statistics give us insight into, among other things, how often we are visited and where we can improve our website. In this way, we ensure that the experience with our website is continuously optimized. For these statistics, we use Google Analytics and Hotjar. Your IP address is always made anonymous before the statistics are stored.

Marketing cookies

Finally, we place marketing cookies that track your surfing behaviour. Cookies from embedded content from social media sites such as Facebook, YouTube, LinkedIn, Twitter also fall under this category.

On third-party websites, you may encounter advertisements from us. To keep these promotions and advertisements relevant, we use cookies. The advertising cookies allow:

  1. We can track which ads you’ve already seen;
  2. We can keep track of how many times you’ve seen an ad;
  3. We can prevent you from seeing the same one over and over again;
  4. We can keep track of whether you click on the advertisements;
  5. For the cookies that these parts place for advertising purposes, we refer you to the statements on the websites of these parts.

The following party places cookies on our website:

  • Google
  • Hotjar

Browser settings

If you do not want websites to be able to store cookies on your computer, adjust your browser settings. You will then receive a warning before cookies are placed. You can also change your settings so that your browser refuses all cookies or only the cookies of third parties. You can delete cookies that have already been placed. Be careful to adjust the settings separately for each browser, device, and computer you are using. We want to point out that if you do not wish to use cookies, we, unfortunately, cannot guarantee that our website works properly. Some features of the website may be lost, or you may not even be unable to see certain pages at all. In addition, refusing cookies does not mean that you will no longer see advertisements. The ads are then no longer adapted to your interests and are repeated more often. How to adjust settings varies by browser. Click on one of the icons below to go directly to your w browser’s manual or consult your browser’s help function if necessary.

  1. Chrome
  2. Firefox
  3. Internet Explorer
  4. Safari

Delete cookies

If you want to delete cookies, you can read this article for an explanation.

Will & Co Group privacy policy

With the use of some cookies, personal data is also processed, as you have read above. You will find more information about how Will &Co BV handles your data in our privacy statement.

Contact us

If you have questions or requests about the processing of your personal data or need additional information, you can contact

This cookie policy recently changed to May 2021.

The Will & Co Group companies consist of Will & Co B.V., Will Ingredients B.V., Pendo N.V. and Will Ingredients SAS.